The vast majority of factors across society and around the world have improved massively for decades. Betting against long term progress is a loser’s game.

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Why experience teaches that “You make most of your money in a bear market, you just don’t realize it at the time”
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Market forecasters have a terrible record of predicting the future. Investors influenced by them may be sabotaging their returns.
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Correlation Does Not Equal Causation

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The danger of investment products built on back testing. Markets continuously evolve and factors that seemed to have worked in the past may not work going forward.
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Investor Education
A Market Correction is an Opportunity.
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